SA 003: Chris Meade and Matt Wheeler, Co-Founders of Sports Recruits LLC, on the StartUp Life


We dig under the hood of a growing technology business called Sports Recruits LLC founded by Chris Meade and Matt Wheeler in 2008. We discuss their struggles in keeping the business going early on and what got them to profitability.

Chris Meade and Matt Wheeler are co-founders of Sports Recruits LLC, which operates,, and These are platforms high school players use to market themselves to college coaches. The goal of each site that they launch is to streamline the recruiting process for high school athletes and exponentially increase visibility among college coaches by making it convenient for coaches to see players’ video and recruiting information. Both Chris and Matt graduated from Wesleyan University.

 Some Questions We Ask:

  • What is their family background and educational background, and how did these influence them to decide to start their own business?
  • What were the challenges that they faced during the first two years of the business, and how did they overcome these challenges?
  • Was there a point that they reached a breaking point, that they didn’t want the business anymore?
  • How do they compare the stress levels in a start-up and the ones that they encounter now?

What You’ll Learn In This Episode:

  • What lacrosse means to Chris and Matt and how the sport continues to be a big part of their lives
  • How they view business risk, and what they say to those who ask them for advice about a business idea
  • The reality of the start-up life vs. what the media makes it up to be
  • Their take on the value of working in a corporate setting
  • The book that has most influenced them

Chris: Endurance: Shackleton’s Incredible Voyage by Alfred Lansing

Matt: Founders’ Stories – Founders at Work: Stories of Startups’ Early Days by Jessica Livingston and The PayPal Wars: Battles with eBay, the Media, the Mafia, and the Rest of Planet Earth by Eric M. Jackson

  • Their favorite documentary

Matt: Silicon Valley on HBO and 30 for 30 on ESPN

Chris: Roosevelt series by Ken Burns

  • If they could have dinner with be person they admire, past or present, who would it be and why?

Chris: Richard Branson

Matt: Jeff Bezos

You can also control if you’re doing a good job or not. We try to make sure everyone’s doing things the right way. That’s something we’ve tried to instill across the company. If you’re doing it the right way first time, you’ don’t have to clean it up later, you only have so much time.

At the core, we get to make up the life that we want to live everyday. Everyday we go to the office. This is the world we created and we get to make the decisions of the things that happen. And what our life is, we make our decisions.


Sports Recruits Website

Chris Meade  – Twitter

Matt Wheeler – Twitter

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