SA 001: David Burkus, Author of The Myths of Creativity

David Burkus, the author of “The Myths of Creativity,”  joins the program to discuss the things most of us get wrong when we think about creativity.  Can it be developed?  What about its application to how we approach the obstacles in our lives? Listen and find out the answers.

David Burkus is the author of The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas.

His work on leadership, innovation, and strategy has been published in numerous scholarly journals and practitioner publications. He is a contributing writer for Forbes, 99U, Psychology Today, and the Harvard Business Review blog. His work has also appeared in Fast Company, Inc, Bloomberg Business Week, and the Financial Times. As a speaker, he has delivered keynotes and lectures to a diverse set of audiences, from start-ups to Fortune 500 companies to the U.S. Naval Academy.

David is Assistant Professor of Management at the College of Business at Oral Roberts University, where he teaches courses on leadership, creativity, strategy, and organizational behavior. He is a fellow of the Royal Society for the Arts and was named an “Expert-in-Residence” by Creative Oklahoma. David is the founder and host of LDRLB (pronounced “leader lab”), a podcast that shares insights from research on leadership, innovation, and strategy.

Some Questions We Ask:

  • What do most people get wrong when it comes to creativity?
  • Why is unlocking creativity so important to entrepreneurs, people in business, and creatives themselves?
  • How did Ed Catmull and Pixar apply creativity to business?
  • What can we do to inject creativity into school culture day to day?
  • How does creativity apply to dealing with adversity, and how can people learn to respond to adversity in a positive way?

What You’ll Learn in This Episode:

  • Why it’s wrong to think about creativity as something like an outward experience or an out-of-body experience
  • What the studies say about the Nature vs. Nurture debate
  • Pixar knows that it can’t be fun all the time. They need conflict and friction in order to make their process better.
  • How “plussing” (a technique used in Improv) helps in generating ideas

“We need conflict to make our ideas better.”

“In a knowledge age economy we need a different type of thinking. One that’s not just convergent, not just good at finding the single right answer. We need thinking that’s divergent: thinkers that are good at exploring all of the possibilities.”


The Myth of Creativity by David Burkus

Follow David Burkus: Website | Facebook | Twitter

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