Dorie Clark joins me in this new episode of the Sweet Adversity podcast. She’s the CEO of Clark Strategic Communications and author of Reinventing You and Stand Out. She talks about how working hard is not enough anymore and gives advice on how to differentiate yourself.
Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, TIME, Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013). Her most recent book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, was released by Portfolio/Penguin in April 2015.
Clark consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, the Bill & Melinda Gates Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service.
Clark, a former presidential campaign spokeswoman, is an adjunct professor of business administration at Duke University’s Fuqua School of Business and a Visiting Professor for IE Business School in Madrid, Spain. She has taught marketing and communications at Tufts University, Suffolk University, Emerson College, HEC-Paris, Babson College, the University of North Carolina’s Kenan-Flagler School of Business, and Smith College Executive Education. She has been named to the Huffington Post’s “100 Must Follow on Twitter” list for 2013 and 2014, and to the #Nifty50 list of top women on Twitter. She was also named one of Inc. magazine’s “100 Great Leadership Speakers for Your Next Conference,” and recognized in Forbes as one of “25 Professional Networking Experts to Watch in 2015.”
She has guest lectured at universities including Harvard Business School, the Harvard Kennedy School, Stanford University’s Graduate School of Business, the University of Pennsylvania’s Wharton School of Business, the University of California-Berkeley’s Haas School of Business, Georgetown, NYU, the MIT Sloan School of Management, and the University of Michigan. Her work has been published in the Harvard Business Review Guide to Getting the Right Job and the Harvard Business Review Guide to Networking, and she is quoted frequently in the worldwide media, including NPR, the BBC, and MSNBC.
A former New England Press Association award-winning journalist, Clark is also the director of the environmental documentary film, The Work of 1000. She currently serves as co-chair of the Board of Visitors of Fenway Health and is a member of the Board of Overseers for the Massachusetts Society for the Prevention of Cruelty to Animals.
At age 14, Clark entered Mary Baldwin College’s Program for the Exceptionally Gifted. At 18, she graduated Phi Beta Kappa from Smith College, and two years later received a Master of Theological Studies from Harvard Divinity School.
Some Questions We Ask:
- What are the pivotal skills needed, as someone who’s trying to build a personal brand, what do we have to do to make sure the ideas are spread?
- What do you say to somebody who has read Reinventing You? What are the real differences in what you’re trying to get across with Stand Out?
- What do you say to someone who believes in the concept, wants to take action, what’s the first 1-2 steps that somebody would take if they want to make sure that they’re differentiating themselves?
- Do you have any favorite examples of people who have become successful in different disciplines and how they’ve been able to use these sort of different strategies to stand out?
What You’ll Learn In This Episode:
- How Dorie’s background and formative years in North Carolina influenced what’s written in her books.
- Lessons in branding yourself
- The most critical lesson she has learned from the research that she has done for her books
- What she has to say about Mastermind groups
- The book that’s most inspired her and one that she may give to other folks most frequently
- Her favorite documentary
- If she could have dinner with one person she admires, past or present, who would it be and why?
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