SA 002: Jim Afremow, Sports Psychologist and Author of The Champion’s Mind


Jim Afremow is a sports psychologist and author of “The Champion’s Mind: How Great Athletes Train, Think, and Thrive.”  We discuss what differentiates high performing athletes from the average, and the key mental skills we must develop to become successful.
Dr. Jim Afremow is a much sought-after mental game coach, licensed professional counselor, and the author of The Champion’s Mind: How Great Athletes Think, Train and Thrive. He is the founder of Good to Gold Medal, PLLC, a leading coaching and consulting practice. Though his practice is located in Phoenix, Arizona, Dr. Afremow provides individual and team mental training services across the globe to athletes, teams, and coaches in all sports, as well as to parents, business professionals, and all others engaged in highly demanding endeavors. He is passionate about helping others achieve peak performance and personal excellence, and reach their true potential.

Some Questions We Ask:

  • What drove his interest in the ultimate human performance? Was there a catalyst for him in his upbringing and education?
  • What is it about the champion’s mindset that separates the average from the good, and the good from the great?
  • How much does he believe in Nature vs Nurture, not just physically, but from the mental aspect of performance?
  • When is the time to be self-critical and the time to be optimistic and super supportive of ourselves?
  • What’s the book that’s most influenced him and why?
  • If he could have dinner with one person he admires, past or present, who would it be and why?

What You’ll Learn In This Episode:

Champions don’t leave any stone unturned. They’re trying to be the best that they can be at every area of their performance. They’re going to put their all in every area of the game.

Self awareness is the key to change.

  • How champions like Tom Brady view practice games and big games like the Superbowl

When we get stuck, it’s a sign of strength to reach out for help.

  • The most challenging athlete he’s worked with, who’s had to overcome the most and then succeed
  • The Champion’s Mind is about being on top of your personal podium and thinking gold and never settling for silver.
  • Natalie Cook and how we can be champions in our own life and go for our own personal gold
  • Michelle Kwan and the journey in winning the gold medal
  • The one habit he could recommend to somebody who wants to take action to develop his mindset
  • How body language helps us to perform better
  • German philosopher Friedrich Nietzsche and his metaphor on adversity


The Champion’s Mind: How Great Athletes Think, Train, and Thrive

Follow Dr. Jim Afremow: Gold Medal Mind Website | Twitter

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