SA 081: The Art of Making Things Happen with Bluefish Founder Steve Sims

Sweet Adversity - Steve Sims

What does it take to be different in a world where everyone’s doing the same thing?

Steve Sims, founder of Bluefish, has a new book, Bluefishing: The Art of Making Things Happen. Here he talks about relationships, communication, entrepreneurship, parenting, and building a successful business that’s different from everyone else’s.

Guest Bio:

Steve Sims is the visionary founder of Bluefish: the world’s first luxury concierge that delivers the highest level of personalized travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to its fullest.

Without attending college and his self-proclaimed spelling and grammatical skills sub-par to that of a 7 year old (he apologizes to any 7yr olds reading this), Steve’s entrepreneurial know-how, lateral thinking and cunning drive have the world’s most-renowned celebrities, business moguls & entrepreneurs constantly asking, “tell us how you did it!”

Over the past 18 years, Steve has fulfilled client requests from the unbelievable to the impossible with one simple phone call – sending clients to visit the Titanic in a submersible, getting them onstage to sing with their favorite rock band and clink glasses at private dinners with industry leaders like Donald Trump and Mark Burnett.

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Some Questions We Ask:

  • Why the book, why now, why did he get the book made?
  • 1 or 2 key points from the book that he wants people to potentially take away
  • Does he find that people can execute on the principles that you’re putting out there, but they miss some core pieces to that? Like what is their why and how to be authentic? Does he feel like people may have some success tactically in business but don’t figure out or don’t care to figure out who they are at all?

People try to be someone different when the true fact is, being you requires zero effort, which allows you to now give your clients, your friends, your family everything. Because you’re not holding anything back to try and keep up this persona.

Try being you because you already are unique.

  • Why does he do things?
  • How does he instill in his kids the values that he developed in the background that he came from, dealing with adversity and coming from nothing? How does he make sure they understand blue collar work ethic?

You’ve got to allow your kids to be in positions and situations where they make the best decisions.

  • What’s his daily routine?

What You’ll Learn in this Episode:

  • Steve’s views on communication, email and social media

For one day, pretend email is dead. How would you communicate with people?

Social (media) is not communicating. It’s yelling a message and hoping someone replies.

  • How to recognize and get rid of “vampires”
  • How he teaches his kids about work, entrepreneurship, education, negotiation
  • The importance of writing down things
  • How rewarding yourself makes you work better

When you start rewarding yourself for how well you’re working, and not money but experiential, you actually end up working better because you see the benefits of those.


Previous episode with Steve Sims:


Bluefishing by Steve Sims

Bluefishing: The Art of Making Things Happen


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